Leading design evolution of a B2B app

Project management
Design lead
Facilitation
Userlane logo
Button component and typography in the Burrito Design System
problem
  • Historical design debt, from when the product had no stable design team, or experienced design leadership.
  • A plethora of usability issues, design inconsistencies all the way down to font families, and a confusing, outdated, and unscaleable navigation.
  • The growing customer base had expectations of higher design standards.
what i achieved
  • I drove the enhancement of our overall user experience, fixing the most prevalent usability issues.
  • Introduced consistent, mature design language with Burrito Design System.
  • Redesigned the main app navigation for a clear, robust, and modern experience.
This was a marathon, not a sprint, as all these efforts were in addition to my regular work as a designer in an Agile squad. They partly overlapped over ~2 years.
Full case study in progress.